The Social Media Gospel: Sharing the Good News in New Ways
If you are responsible for managing digital communications in your parish, staying current with trends in the rapidly changing world of social media can seem like an overwhelming task. Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry? As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including: * Building and ministering to online communities * Privacy and self-disclosure in the digital age * Integrating communications across digital platforms * Managing and monitoring social media * Faith storytelling with visual social media * Hashtag development and live-tweeting
Review: This book's themes are pretty straightforward: church is more than a building, online life mirrors offline life, strategic thinking guides wise decisions. The gift of "The Social Media Gospel" lies in Meredith's frank and accessible advice for putting those principles to work in a ministry landscape we can all find overwhelming. I can t wait to share this expanded edition with new cohorts of seminarians and practicing ministers. Kyle Matthew Oliver, digital missioner in the Center for the Ministry of Teaching at Virginia Theological Seminary "
Author Biography: Meredith Gould, PhD, is a digital strategist with well over a decade of hands-on experience with communications at all levels of church across denominations. She's the author of eight books about faith and everyday life. Dr. Gould is the founder and lead moderator of the weekly ecumenical Twitter-based chat about church social media (#chsocm), founder and comoderator of the monthly Health & Spirituality chat (#hlthsp), Platinum Fellow of the Mayo Clinic Center for Social Media's Social Media Health Network, and nationally known for her passionate advocacy of using online tools for ministry and to encourage practical spirituality. Learn more at www.meredithgould.com.